Reef Relief

Over 14,000 tons of sunscreen wash off us and into our oceans every year.

The problem? Over 80% of sunscreens contain chemicals that bleach and kill coral. Scientists estimate that if we don’t make sustainable changes 90% of the world’s reefs could be functionally extinct by 2030.

Reef Relief is the world’s first sunscreen that’s not only reef-safe (harmful chemicals removed) it actively feeds and nourishes coral. No sunscreen has ever done this, and no skincare product proven to be as beneficial to coral as Reef Relief.

We’ve also created a whole new certification/classification marque – not just SPF, but RPF.

“So good. I'm a sucker for incredible business and product innovation ideas that go beyond advertising. And this is one of those gems. It's not just a stunt to make a statement, but solving a few very real problems and in a way that can hopefully change an entire category.”
- Lisa Bright, CCO at Ogilvy California (Best Ads on TV)

Print Campaign

The other two SPF versions will be announced soon after the official launch of Reef Relief SPF 30